Notes from Mike Stewart's Outsourcing systems for audio and video

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Notes from:Outsourcing systems for audio and video on the web
Talk by Mike Stewart
Focus on More sales-lead generation- and making the phone ring

His Money Formula: TIS +AVLP = CRP
Targeted internet searches + audio video landing pages = customers relationships profit

Traffic is called viewers and listeners
Internet is radio and television
Keeping things personal

Headline (who wants to….blah blah blah)
Make a video with a call to action
Tell them to watch and why
Build a list section (for follow up)

Text does not describe well, audio and video describe better
People can meet you on site
Make videos for outsourcers
¾ conversion for car sales
Membership sites selling digitally

5 modalities of direct response tv
*Multiple pictures
*Voiced sales message (KEY!!!!!!!!!!!!!!!)
*bullets of text
*Sound effects
*Music for emotion (can tell a million more words and set the mood for people to buy)

Proven Marketing Model Mike Uses throughout all Offers and mediums
1. Problem
2. Agitate the problem
3. Solution offer a solution that can solve their problem
4. Testimonial
5. Call to action, buy this product to get ride of this problem

Imtooflvconverter to convert file to flash, his recommended video format converter

S3media player.com His software, great front end to using the Amazon S3 Cloud Hosting,
costs 250 (would like to get when we’re ready for more professional video hosting)

Strategies for searching
In AdWords Campaign: Place Watch online video in Ad Description and CTR will increase

Landing pages that work have video and info box with email address above the fold

Conversation marketing works.

Add in virtual coupons to up sales bc people think they are saving money